We always assume our friends, influencers, celebrities have more knowledge and judgement about a certain product / service / situation more than we do. So, their feedbacks can help us to decide what to do or not. Today, social proof is used extensively in advertising and marketing. So we have now NotifyStudio.com
After looking at alternatives
Our journey began in 2021
Social Proof notifications allow brands to carry out marketing and advertising activities in a much more reliable way. In particular, with the decrease in reliance on traditional advertising, brands try different methods to create a more trustworthy impression. Social proof also finds answers to questions from people who have doubts about the product. At the same time, the presence of real people, who have already used the product and are satisfied, positively affects the decision-making process of potential customers.
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Another benefit of social proof is that brand awareness can be raised to severe levels. This type of marketing, which is continuously in front of the eyes of the users as a continuous marketing method, allows the concept of FOMO (Fear of Missing Out) tools usage to be implemented successfully.
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Social proof is used in advertising and marketing studies to convey comments and user experiences about the product or brand. Comments made over the internet, feelings shared by people and votes made about the overall satisfaction of services are such examples of how to use social proof.